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How to visualize your analytics: Gain new insights with Power BI!

In today's digital age, every click, purchase, or interaction offers valuable data that can fuel growth and innovation for your business. It's crucial for organizations aiming to succeed in a competitive market to tap into this data. From customer preferences and market trends to operational metrics and financial performance, data covers it all. It's invaluable for gaining insights to make strategic decisions and drive business success.



Leonor Sa


Leonor Sa Azure Data Engineer

Reading time 4 minutes. Published: 01 May 2024

However, raw data alone is not useful. To make the most of its true potential, businesses need the right strategies to analyse, visualize and derive informed decisions from it. Luckily, there are tools out there that make this process easier. Specifically, Power BI shines as the ultimate choice for effortlessly transforming raw data into actionable information. Organizations can leverage data effectively through Power BI to uncover hidden patterns, mitigate risks, and identify opportunities.

Why Power BI?

Power BI is a powerful and intuitive business intelligence tool developed by Microsoft. Built on a foundation of simplicity and accessibility, Power BI empowers users at all skill levels to transform raw data into compelling visualizations and actionable insights – and share them with others easily.

Power BI's intuitive interface and robust functionality make it a favourite among data professionals for creating interactive reports and dashboards. With its drag-and-drop functionality and a vast library of pre-built visualizations, Power BI makes data analysis accessible to everyone, from frontline employees to C-suite executives.

Compared to other BI tools, Power BI's unique selling points include its tight integration with the Microsoft ecosystem, seamless integration with Azure resources for advanced data connectivity or the application of Artificial Intelligence (AI), and flexible licensing models.


Visualizing your analytics in Power BI

Visualizing your analytics in Power BI is not just about creating pretty charts and graphs; it's about uncovering meaningful patterns and trends in your data. Here's how you can do it effectively: 


1. Connect to your data source 

Power BI allows you to connect over 200 types of data sources, from Excel spreadsheets to complex databases and cloud services. Connecting a new data source is extremely easy, as you just need to select your preferred option from a list. At this stage, you can also select whether you want to store a copy of your data within the Power BI file or use Direct Query to connect to the original data source in real time. Once connected, you can import your data into Power BI and start analysing it. 


2. Clean and transform your data 

Making sure the data is in a usable format is vital for good analysis. So, you may need to clean and transform your data before you can visualize it. If you haven’t done this step before connecting your data source, don’t worry: Power BI provides powerful data cleaning and transformation tools. 

Data transformation includes simple data manipulations all the way to complex conditional operations. You can aggregate data, split columns, remove unnecessary characters from strings, convert data types, apply calculations, create data hierarchies, and so many other transformations, to ensure that all your data needs are answered.

Power BI provides several tools for this. For less experienced users, the Query Editor offers a user-friendly interface that lets you do basic or complex transformations using intuitive buttons and controls. For experienced users, the Power Query Language allows you to write code in the M language to control your data more specifically. DAX is another language available for Power BI data transformation. If you are familiar with Excel, you should have no trouble in achieving all your data objectives in Power BI.


3. Create interactive Reports and Dashboards

Once your data is prepared, you can start creating interactive reports and dashboards. The drag-and-drop functionality makes adding visualizations like charts, graphs, maps, and tables to your reports easy. Powerful features like cross-filtering and drill-downs allow you to explore your data in-depth. Power BI also offers extensive customization options, as to match any requirements in organizational branding. 

When scaling up, Power BI offers features such as templates, data-driven alerts and standardized visualizations that can be easily replicated across multiple dashboards. If you always need up-to-date insights, Power BI also provides real-time data refresh capabilities.


4. Share and collaborate 

Power BI makes it easy to collaborate and share your insights with others in your organization. You can publish your reports to the Power BI service, where they can be accessed by anyone with the right permissions. You can also set up automatic data refresh schedules to ensure that your reports are always updated when needed. With mobile accessibility, you can access your reports anywhere, anytime, on any device.


Power BI is a powerful solution for data analytics. It offers a seamless path from raw data to insightful information. With Power BI, organizations can bring out the best in their data and gain valuable insights for informed, successful decision-making. 

By allowing users to connect to a diversity of data sources and combining them in interactive visualizations, Power BI empowers users at all levels to explore, analyse, and share insights with ease. With Power BI, you can stay ahead of the curve, turning data into a strategic asset for your company. Are you curious about what new insights this tool can offer your company? Could you use some support to get the most out of your data? Don't hesitate to contact us. Our experts are ready for you!

Meeting Fabian Leonor

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